“And Enoch walked faithfully with God…” (Genesis 5:24)
Harvard Business Review (April 2019), features an article on continuous connections strategy. Having read, I began to think of Adam and Enoch, and wondered why we could not replicate the same strategies. Siggelkow and Terwiesch (April 2019) propose four connection strategies: response to desire, curated offerings, coached behavior and automatic execution.
In “response to desire” the leader and organization respond to the requests of customers (parents, students, church members) in timely and appropriate fashion, thus building confidence. That only comes from a relationship where there are opportunities for meaningful communication. Think of Enoch and God—Enoch took time off to communicate with God in reflection and prayer (White, 2019,egwwritings.org).
In “curated offerings”, based on the strength of communication, leaders anticipate the needs and desires and make proactive recommendations for consideration. Have you ever wondered how Amazon produces a list of recommended books you should read? They are constantly tracking your purchase preferences and anticipating your desires. God did with Enoch.
In coached behavior, we are nudging and encouraging customers to move in a certain direction. I recall when IPADS were introduced to my community that there was an aspect of wariness, and we nudged and encouraged until individuals began to buy in. So it is with God—He nudges and encourages in the hope that we will buy into the plan of salvation, to the plan for Christian education, built upon a practice from the early years of Sabbath School.
In automatic execution, we have combined all of the previous practices so that now, God knows our needs before we ask, and He is there already. God automatically executes as He did for Enoch. We are so tuned in as leaders to the desires, and needs of our constituents that when a situation arises, we can automatically execute and deliver, even before they ask. I would like to think that this is a business model for Adventist leadership and followers in the 21st century. We are to be distinct, different, unique—an Adventist education cannot be procured outside of the Adventist context of church, home and school. Leaders, beware! We’ve got a duty to deliver and a mission to execute. Let us remain connected to God, as Enoch did, so that we can then be connected to our customers and constituents, by responding to desires, making recommendations, coaching behavior and executing automatically. Harvard Business Review–Continuous Connections